The Insider Membership

Clarity. Confidence. Community.

The Insider Membership is designed for bloggers like you, whether you're just starting out or have been at it for years. It's more than just a group; it's a compass to guide you when you're unsure of your next step.

Here, we prioritize clarity – helping you see the path ahead.

We foster confidence, ensuring you trust in your unique voice and skills.

And most importantly, we build a community – a tight-knit circle of bloggers who support, challenge, and grow together.

If you've ever felt overwhelmed or isolated in your blogging journey, this is your sanctuary. Dive in, reignite your passion, and let's chart the course forward together.

Join Now

If you want to know how to update a post Lesli has the answers. When I follow her strategies my page views and SEO ranking go up. She offers simple, straightforward processes that make sense and are easy to implement. If you are looking for someone to trust and answer the questions you have around blogging and updating your posts Lesli is your person! 

Bryanna Royal

Crazy Family Adventure

Is this the right membership for you?

The Insider Membership is for you if you're looking to grow your blog into a business that allows you to wave good-bye to revenue ceilings, build a legacy of reaching people and impacting lives with your unique perspective, and to feel secure in a business that diversifies it's income opportunities.

You're the ideal person for The Insider Membership if you want to connect with other bloggers who take growth seriously, love learning how to expand their reach and revenue, and find inspiration in a community that favors camaraderie over competition.

If you are…

  • An established blogger who finds yourself chasing the next big trend, only to lose focus, our membership will help you cut through the noise, refine your strategy, and concentrate on what truly moves the needle for your blog.
  • A blogger who feel overwhelmed by the endless influx of 'must-try' tactics and tools, our community provides a haven to streamline your process, prioritize your actions, and regain a sense of control over your blogging journey.
  • If you're a new blogger and feel lost in the sea of advice online, this membership will provide you with a clear roadmap and the tools you need to carve out your own successful path in the blogging world.
  • If you're a solopreneur looking for a tribe, our tight-knit community is the perfect place to find support, collaboration, and networking opportunities.
  • If you're looking for next-level help to grow your audience, enhance your writing skills, or monetize your blog effectively, our membership provides resources and expertise to help you expand in every aspect of your blogging venture.

If you're looking for any of these things, then you’re in the right place.

The Insider Membership is an exclusive platform for bloggers at all stages of their journey, providing guidance, resources, and support. It acts as a compass in the often-confusing landscape of blogging, offering clear directions and tools to help members find their way and enhance their craft.

Lesli is the first person I turn to with technical questions - and input on my 'crazy' ideas. She is able to offer advice in a way that doesn't make my head spin (thank you for not using tech talk!!) and can help me take those impossible ideas and turn them into actionable steps that positively impact website growth and income. When it comes to advice for website growth and income I listen to every word (at least twice).

Jody Halsted

Ireland Family Vacations

Within this membership you will find..

A clear trajectory of your blogging journey

armed with a framework that guides you through each milestone with actionable steps.

An arsenal of systemized and organized knowledge

allowing you to learn and apply cutting-edge techniques that keep you at the forefront of the blogging world.

Easy access to pinpoint the exact insights you need

with AI-assisted search so you spend less time finding the right info and more time growing your blog

Monthly live workshops and interactive Q&A sessions

because real-time engagement with your peers (and experts) inspires new

Guidance and resources for an evolving blogging business

that transforms from a simple website to a robust, multi-faceted online business that thrives on innovation and engagement.

Stay informed of changes in the blogging ecosystem

from shifting Google algorithms to new content trends, ensuring you stay relevant and competitive.

The Insider Membership offers a comprehensive framework adaptable for both new and seasoned bloggers. It's a journey of growth and mastery, providing innovative tools and a supportive community for every stage of your blogging career.

This membership is your pathway to refining your craft, elevating your blog to a standout digital presence that maximizes revenue-per-reader.

Join us to nurture your blog's potential and celebrate every milestone, whether you're just starting out or scaling new heights in your blogging journey.

Everything I know about SEO I learned from Lesli Peterson! Lesli has been a trailblazer in deciphering both the art and the science of SEO for bloggers. She’s always so willing to share her expertise with fellow bloggers, and I’m thrilled to be able to get a download of even more of her expertise on my own time in her new course.

Leslie Harvey

Trips with Tykes

Lesli knows how to help experienced bloggers take it up a notch. I’ve been in this business for over 10 years and I still learn new techniques and tips from her every time she speaks. Her passion for SEO and blog growth comes across in her own successes but also when you are able to put her tips into action. I also appreciate that she values how busy professional bloggers are and makes her courses and sessions concise and purposeful.

Kimberly Tate

Stuffed Suitcase

What’s inside The Insider Membership?


The Compass Framework

This 7-stage roadmap is your antidote to the chaos of information overload and the allure of passing fads.

It offers a clear, focused pathway to steadily advance your blog from foundational steps to sophisticated, diversified business.


Monthly Workshops

Deepen your blogging expertise with our monthly workshops, covering a wide array of topics tailored to the specific needs and stages of your blogging business.

Each session is designed to provide actionable insights and strategies, helping you stay ahead in the dynamic world of blogging.


Monthly Q&A by Blogging Stage

Maximize your progress with our monthly Q&A sessions, organized into three distinct groups based on your current business stage.

These calls provide a unique opportunity to ask questions and receive tailored advice, ensuring you get the precise support and insights needed for your current phase in blogging.


All Course Offerings

Dive into our specialized courses, each designed to meet you where you are in your blogging journey. From Practical Keyword Research for newcomers to The Content Update System for the veteran bloggers.

You'll also get access to upcoming courses on email marketing, affiliate strategies, product creation and more. The curriculum is crafted to enhance your skills and elevate your blog at each stage of the business.


AI Assistance to Navigate Information

Unlock the power of personalized guidance with our exclusive GPT tool, a cutting-edge feature that lets you ask questions and receive answers tailored to your needs.

Drawing from a rich database of our courses, workshops, Q&As, webinars, and podcasts, this tool offers you precise, relevant insights to enhance your blogging expertise.


Private Facebook Membership

Join our private Facebook community, a vibrant space where bloggers connect, share experiences, and gain insights from peers and experts alike.

This supportive network is an invaluable resource for encouragement, collaboration, and continuous learning in your blogging journey.

I envision you reaching new heights, gaining unparalleled clarity and fostering deep connections...

don't you want that for yourself?

I have learned more from Lesli than anyone else in my nearly 10 year blogging career. Her courses are chockful of practical, impactful information that is easy to implement but make a big difference in my business.

Tamara Gruber

We 3 Travel & Your Time To Fly

To be successful in an online business you have to invest time, put in the effort, and have a great set of tools available. I can control the time and effort I put in but when it comes to tools I've found just a small handful of teachings that I can recommend. I can honestly say that anything Lesli Peterson puts out is pure gold in my toolbox. 

Lesli doesn't hold back in sharing the most helpful tips she has, knowledge gained from her own experience as a successful blogger TODAY. She has provided strategic teachings that have helped me move forward in my online business - from SEO to improving old content to email marketing. 

Bridgett Raffenberg

365 Cincinnati

Lesli Peterson has been my go-to guru for all things SEO and email marketing for well over a decade. Again and again her advice and courses have helped me grow my business, make more money and simplify my processes to reduce my stress levels in the crazy world of blogging.

She has the unique ability to break down tech for the average person who can easily get overwhelmed by all of the apps, websites and tools out there. Her systems work, and I’m proof, as after working with Lesli, my site traffic double (perhaps tripled) thanks to her audit strategy, checklist for updating content and SEO tips. Plus, my email list continues to grow after her course in email marketing and utilizing your list for more than just a weekly email blast.

Thanks to her, I had the confidence to launch two more sites, which have ranked faster and grown quicker than my first site she helped me with. 

Keryn Means 

14-day money back guarantee. Cancel anytime.

If you’re on the fence… or if other memberships have left you skeptical… then I want to give you EVERY opportunity to put The Insider Membership into action and experience how helpful it can be.

I’m SO confident that you’ll benefit from the Compass Framework, monthly workshops, stage-based Q&A and more... that I will return your investment if you cancel within 14 days of joining.

And, remember.... you can cancel your monthly membership at any time.


I’ve been a full-time blogger for many years. Is this still going to be helpful for me?

Absolutely. This membership is designed to help bloggers who are just beginning... as well as those that have been blogging for years. In fact, the average blogging tenure of our members is over 8 years.

I really want to dive in - but I’m afraid I’ll get overwhelmed and lose focus.

I hear you. There is so much information out there, it can be overwhelming.

If that's you, I encourage you to begin with the Compass Framework. It's designed to keep you on track and focused on ONLY the parts of your business that are important at your current business stage.

As you reach more and more milestones, moving to higher and higher stages in your business, all the resources will still be there for you.

I know you’ve been a travel/hyper-local blogger for almost 15 years. Is this only for travel bloggers or hyper-local bloggers?

This membership is for every industry and every blogging niche. The system, framework, tools and processes promise success to every full-time blogger regardless of their topic or area of expertise.

It is true that I have been in the travel blogging space for many many years, and sometimes my real-world stories (about my many many failures and the lessons I have learned) are framed as a travel blogger, this course is by no means exclusive to travel.

In every opportunity I have to give you examples, I try to include tons of other niches like food, gardening, financial services, home decor, photography, DIY, crafts, fashion, health and fitness, sports, religion, movies and entertainment…and the list goes on.

Every niche is welcome here, and every niche has the same opportunity for unmarked success.

Wait. Weren't you selling your courses separately?

Yes. Initially I was selling my courses separately... and the courses were also different than my membership.

But, I preach simplifying... and so I decided to simplify my blogging business also.

Your subscription includes everything ... workshops, webinars, courses and more.

Why this journey matters to me – and to you

As bloggers, you and I grapple with the same challenges: the overwhelm of endless possibilities, the uncertainty of the next step, and the quiet fear of remaining unseen in the vast digital expanse.

That's why I created The Insider Membership.

It's more than just a library of tricks and tidbits. It aims to be the embodiment of every lesson I learned, every victory I celebrated, and every setback I overcame. All for you.

I'm thrilled to share this journey with you because I know firsthand the transformative power it holds.

Within the membership is the Compass Framework - Tihs isn't just a roadmap; it's a catalyst for change.

It turned my blog into a thriving business, and I've seen it unlock incredible potential in others' blogs too.

It's a journey from confusion to clarity, from isolation to a vibrant community, and from modest beginnings to a profitable, impactful online presence.

You're Exactly Where You Need to Be

Whether you're a newcomer feeling out of your depth or a seasoned blogger seeking renewed focus and growth, The Insider Membership is tailored for you. It's a risk-free opportunity to not only elevate your blog but to revolutionize your entire approach to blogging.

The benefits of embarking on this journey far outweigh any apprehensions you might have. It's a chance to embrace a proven strategy, to join a community that's walking the same path, and to access resources that transform blogging from a solitary task to a shared adventure.

Your Time Is Now

Don't let this moment pass you by.

The world needs your unique voice, your stories, your insights. Here, you're not just starting another course or watching another training session. You're stepping into a new chapter of your blogging story, one where success, growth, and fulfillment are not just dreams, but your new reality.

Join us now. Embrace the journey ahead, and watch as your blog – and your business – transform in ways you've only imagined.