Become an Insider now

Blog with laser focus and unshakeable confidence.

Insider is more than just a membership; it's a compass to guide you when you're unsure of your next step.

Here, we prioritize clarity – ensuring you not only see the path ahead but also understand each next step, empowering you to move forward with precision

We foster confidence, ensuring you trust in your unique voice and skills.

We nurture a community – a tight-knit circle of bloggers who support, challenge, and grow together.

If you've ever felt overwhelmed or isolated in your blogging journey, this is your sanctuary. Dive in, reignite your passion, and let's chart the course forward together.

Is this you?

  • Struggling with uncertainty and instability in your business??

  • Chasing new trends without a clear sense of direction?

  • Overwhelmed by a growing to-do list with no idea where to focus?

  • Reacting to the day-to-day instead of proactively shaping your blog's future?

  • Vision for your blog clouded by doubt and lacking clear, achievable goals?

  • Overloaded with strategies, unsure which path leads to success?

It doesn't have to be this way!

The Insider Membership: Clarity. Confidence. Community.

Is this the right place for you?

The Insider Membership is for you if you're looking to grow your blog into a business that allows you to wave good-bye to revenue ceilings, build a legacy of reaching people and impacting lives with your unique perspective, and to feel secure in a business that diversifies it's income opportunities.

You're the ideal person for The Insider Membership if you want to join a community of other bloggers who take growth seriously, love learning how to expand their reach and revenue, and find inspire each other in an atmosphere that favors camaraderie over competition.

  • Established bloggers: Cut through the noise and focus on impactful strategies at tasks.
  • Overwhelmed bloggers: Streamline processes and prioritize actions with our community.
  • New bloggers: Gain a clear roadmap and essential tools for success.
  • Solopreneurs: Find your tribe for support, collaboration, and networking.

If you're looking for any of these things, then you’re in the right place.

The Insider Membership is an exclusive platform for bloggers at all stages of their journey, providing guidance, resources, and support. It acts as a compass in the often-confusing landscape of blogging, offering clear directions and tools to help members find their way and enhance their craft.

I'm Lesli

As a fellow blogger - I am in the trenches everyday. Just like you.

Coming up on 15 years in the business, I've made millions of dollars from my blog.

But even with the (Un)Helpful Content Update, disappearing cookies, diminishing brand budgets and industry saturation I plan on making millions more.

How? SEO, email marketing, affiliate marketing, brand relationships, and product development.

Not haphazardly, but with a clear, repeatable systemized approach.

But you know what I love even more than blogging? Teaching and supporting entrepreneurs just like you!

There is never any gate-keeping with me... because I think there is opportunity for everyone in our industry.

Here's what people are saying

I am an experienced blogger who was floundering in my blogging business until I joined Insider Membership. I love that it gave me the road map to better systems, from planning to content updates to newsletters, and helped increase my revenue. Plus, it gave me the community I wanted and needed. Insider Membership is a great value because I always get new, applicable information from every workshop and all the classes.

Melissa Taylor

Imagination Soup

I have learned more from Lesli than anyone else in my nearly 10 year blogging career. Her courses are chockful of practical, impactful information that is easy to implement but make a big difference in my business.

Tamara Gruber

We 3 Travel & Your Time To Fly

If you want to know how to update a post Lesli has the answers. When I follow her strategies my page views and SEO ranking go up. She offers simple, straightforward processes that make sense and are easy to implement. If you are looking for someone to trust and answer the questions you have around blogging and updating your posts Lesli is your person! 

Bryanna Royal

Crazy Family Adventure

Everything I know about SEO I learned from Lesli Peterson! Lesli has been a trailblazer in deciphering both the art and the science of SEO for bloggers. She’s always so willing to share her expertise with fellow bloggers, and I’m thrilled to be able to get a download of even more of her expertise on my own time in the membership.

Leslie Harvey

Trips with Tykes

When you join, you get...


The Compass Framework

This 7-stage roadmap is your antidote to the chaos of information overload and the allure of passing fads.

It offers a clear, focused pathway to steadily advance your blog from foundational steps to sophisticated, diversified business.

Value $1499


Monthly Workshops

Deepen your blogging expertise with our monthly workshops, covering a wide array of topics tailored to the specific needs and stages of your blogging business.

Each session is designed to provide actionable insights and strategies, helping you stay ahead in the dynamic world of blogging.

Value $3599


Monthly Q&A by Blogging Stage

Maximize your progress with our monthly Q&A sessions, organized into three distinct groups based on your current business stage.

These calls provide a unique opportunity to ask questions and receive tailored advice, ensuring you get the precise support and insights needed for your current phase in blogging.

Value $2499


Private Facebook Membership

Join our private Facebook community, a vibrant space where bloggers connect, share experiences, and gain insights from peers and experts alike.

This supportive network is an invaluable resource for encouragement, collaboration, and continuous learning in your blogging journey.

Value $999


AI Assistance to Navigate Information

Unlock the power of personalized guidance with our exclusive GPT tool, a cutting-edge feature that lets you ask questions and receive answers tailored to your needs based on the membership information.

Drawing from a rich database of our courses, workshops, Q&As, webinars, and podcasts, this tool offers you precise, relevant insights to enhance your blogging expertise.

Plus these bonus courses...

Practical Keyword Research

An easy to follow 5 step approach to perfecting your keyword research skills.

Value $197

Content Update System

A proven post update framework to extend the reach and revenue of your blog.

Value $497

Email Bootcamp

From start to finish, including persona lead magnets, a nurture and welcome series, and more.

Value $297

The options are easy....

When you add it all up, that’s a total real-world value of $9,587. But because I’m super excited to welcome you into the Insider family, I’m giving you the opportunity to enroll TODAY for just…


Annual Membership

$375 per year

I want to save!


Monthly Membership

$37 per month

Lesli knows how to help experienced bloggers take it up a notch. I’ve been in this business for over 10 years and I still learn new techniques and tips from her every time she speaks. Her passion for SEO and blog growth comes across in her own successes but also when you are able to put her tips into action. I also appreciate that she values how busy professional bloggers are and makes her courses and sessions concise and purposeful.

Kimberly Tate

Stuffed Suitcase

Lesli is the first person I turn to with technical questions - and input on my 'crazy' ideas. She is able to offer advice in a way that doesn't make my head spin (thank you for not using tech talk!!) and can help me take those impossible ideas and turn them into actionable steps that positively impact website growth and income. When it comes to advice for website growth and income I listen to every word (at least twice).

Jody Halsted

Ireland Family Vacations

Lesli Peterson has been my go-to guru for all things SEO and email marketing for well over a decade. Again and again her advice and courses have helped me grow my business, make more money and simplify my processes to reduce my stress levels in the crazy world of blogging.

She has the unique ability to break down tech for the average person who can easily get overwhelmed by all of the apps, websites and tools out there. Her systems work, and I’m proof, as after working with Lesli, my site traffic double (perhaps tripled) thanks to her audit strategy, checklist for updating content and SEO tips. Plus, my email list continues to grow after her course in email marketing and utilizing your list for more than just a weekly email blast.

Keryn Means,, 


I’ve been a full-time blogger for many years. Is this membership still going to be helpful for me?

Absolutely. This membership is designed to help bloggers who are just beginning... as well as those that have been blogging for years. In fact, the average blogging tenure of our members is over 8 years.

I really want to dive in - but I’m afraid I’ll get overwhelmed and lose focus.

I hear you. There is so much information out there, it can be overwhelming.

If that's you, I encourage you to begin with the Compass Framework. It's designed to keep you on track and focused on ONLY the parts of your business that are important at your current business stage.

As you reach more and more milestones, moving to higher and higher stages in your business, all the resources will still be there for you.

I know you’ve been a travel/hyper-local blogger for almost 15 years. Is this only for travel bloggers or hyper-local bloggers?

This membership is for every industry and every blogging niche. The system, framework, tools and processes promise success to every full-time blogger regardless of their topic or area of expertise.

It is true that I have been in the travel blogging space for many many years, and sometimes my real-world stories (about my many many failures and the lessons I have learned) are framed as a travel blogger, this course is by no means exclusive to travel.

In every opportunity I have to give you examples, I try to include tons of other niches like food, gardening, financial services, home decor, photography, DIY, crafts, fashion, health and fitness, sports, religion, movies and entertainment…and the list goes on.

Every niche is welcome here, and every niche has the same opportunity for unmarked success.

Wait. Weren't you selling your courses separately?

Yes. Initially I was selling my courses separately... and the courses were also different than my membership.

But, I preach simplifying... and so I decided to simplify my blogging business also.

Your subscription includes everything ... workshops, webinars, courses and more.

I want to try, but I hate commitments.

I get that (and I hate them, too.) But no worries - when you join the monthly membership, you are free to cancel at any time without penalty.

Can you join for a month, take all the classes, download all the worksheets, and then bolt?

Yes, you can. But honestly, when you become part of this amazing community and begin to follow the Compass Road Map for growth.... you're going to want to stay!

14-day money back guarantee. Cancel anytime.

If you’re on the fence… or if other memberships have left you skeptical… then I want to give you EVERY opportunity to put The Insider Membership into action and experience how helpful it can be.

I’m SO confident that you’ll benefit from the Compass Framework, monthly workshops, stage-based Q&A and more... that I will return your investment if you cancel within 14 days of joining.

And, remember.... you can cancel your monthly membership at any time.

Why your journey matters

As bloggers, you and I grapple with the same challenges: the overwhelm of endless possibilities, the uncertainty of the next step, and the quiet fear of remaining unseen in the vast digital expanse.

That's why I created The Insider Membership.

It's more than just a library of tricks and tidbits. It aims to be the embodiment of every lesson I learned, every victory I celebrated, and every setback I overcame. All for you.

I'm thrilled to share this journey with you because I know firsthand the transformative power it holds.

Within the membership is the Compass Framework - Tihs isn't just a roadmap; it's a catalyst for change.

It turned my blog into a thriving business, and I've seen it unlock incredible potential in others' blogs too.

It's a journey from confusion to clarity, from isolation to a vibrant community, and from modest beginnings to a profitable, impactful online presence.

You're Exactly Where You Need to Be

Whether you're a newcomer feeling out of your depth or a seasoned blogger seeking renewed focus and growth, The Insider Membership is tailored for you. It's a risk-free opportunity to not only elevate your blog but to revolutionize your entire approach to blogging.

The benefits of embarking on this journey far outweigh any apprehensions you might have. It's a chance to embrace a proven strategy, to join a community that's walking the same path, and to access resources that transform blogging from a solitary task to a shared adventure.

Your Time Is Now

Don't let this moment pass you by.

The world needs your unique voice, your stories, your insights. Here, you're not just starting another course or watching another training session. You're stepping into a new chapter of your blogging story, one where success, growth, and fulfillment are not just dreams, but your new reality.

Join us now. Embrace the journey ahead, and watch as your blog – and your business – transform in ways you've only imagined.

©2024 Lesli Peterson. All rights reserved.