FAQs

I’ve been a full-time blogger for many years. Is this still going to be helpful for me?

Absolutely. This course is designed with established bloggers in mind - those that have already built a library of articles on their blog. The more content you have on your site, the more a content update will increase your page views.

In fact, if you’re a new blogger who has not yet started or who has been blogging less than 12-18 months then I would encourage you to hold off on purchasing the course. You’ll gain so much more value with this course when you are applying the concepts to posts that are older than one year.

I’m not too familiar with any SEO techniques. Do I need to be an SEO Guru to understand the system?

Not every career blogger has SEO on their mind quite as much as I do, and that it A-OK. I will hold your hand through each and every step of the process, so there is no need to come to the table with a background in search optimization.

In fact, I find that many of my SEO students have gleaned their information from poor assumptions or incorrect resources and they have to unlearn quite a bit before getting started.

While you don’t need to know SEO, I do want you to be open to speaking to yourself differently as you progress through this course.

Mastering SEO doesn’t require a graduate degree or an Elon Musk-level IQ. There is no secret society or special indoctrination into the SEO Hall of Fame.

Feeling comfortable about how to optimize a blog post – whether a new one or an existing one - is fully attainable by the average Joe. And certainly by the average blogger.

You can do this, and I’ve got your back.

Will I need Semrush to complete this course?

I firmly believe that every blogger who takes their job seriously should invest in Semrush (or an equivalent tool like AHREFS or Moz.) 

Using intuition or “guessing” about how to approach a post update (or a new post, for that matter) means your success is a guess, as well. The more data you have to make decisions, the more likely you are to succeed.

I’m not willing to leave your future to chance, and I don’t want you to do it either.

In this course I will guide you through the process of using Semrush for updates in Module 3. One module of five…but an exceptionally important one.

If you are using a different tool, that will work also. You’ll be able to make the translation easily from Semrush to, say, AHREFS if you’re familiar with your tool.

If you are not using Semrush or a similar tool, I encourage you to get a free trial of the tool for the class. I’ll walk you through exactly how to use it (and don’t forget your amazing Semrush bonus!)

If you’re not convinced after the class that the tool is worth the investment, you can cancel your trial. But I think you’ll be as hooked as I am on the value it provides.

How much time will I need to invest each week in order to get awesome results?

The Content Update System is a self-paced implementation program, meaning you can work as many or as little hours as your schedule allows.

A good rule of thumb would be an hour per week watching the lessons, and another 3-5 putting them into action for about 5 weeks.

But here’s the thing…

You’ll see that The Content Update System is designed for rapid implementation and sustainable momentum.

Meaning, as you stack up the wins and start seeing your page views and ad revenue creep up every month…

You’ll WANT to keep going.

You’ll WANT to make it the first thing you jump into after your epic morning routine.

Because as you’ll soon see, updating your existing content isn’t a chore when you know exactly what you need to be doing to get amazing results without any wasted effort.

It’s actually one of the most easy and satisfying things you can do in your business.

I really want to dive in - but I’m afraid I’ll get overwhelmed and lose focus.

Let’s talk about “overwhelm” for a second.

Overwhelm happens when you don’t have an actionable, easy to follow, proven path to stick to. It happens when you’re running the rat race over and over again without seeing positive results.

I created The Content Update System to be the antithesis of overwhelm.

You’re not gonna do “all the things, all at once”.

You’re going to follow the super detailed, step-by-step implementation lessons, rack up the wins, and gradually become a world class blogger leveraging the same tools and strategies as the experts you’ve looked up to for so long.

As long as you promise to follow the strategies in their proper order and resist skipping ahead or giving up (I know, easier said than done!), I promise to keep you on track.

Do I have a limited amount of time to access this program?

You have lifetime access!  Because refreshing your content will always be a smart move.

I know you’ve been a travel/hyper-local blogger for well over 10 years. Is this only for travel bloggers or hyper-local bloggers?

This course is for every industry and every blogging niche. The system, framework, tools and processes promise success to every full-time blogger regardless of their topic or area of expertise.

It is true that I have been in the travel blogging space for many many years, and sometimes my real-world stories (about my many many failures and the lessons I have learned) are framed as a travel blogger, this course is by no means exclusive to travel.

In every opportunity I have to give you examples, I try to include tons of other niches like food, gardening, financial services, home decor, photography, DIY, crafts, fashion, health and fitness, sports, religion, movies and entertainment…and the list goes on.

Every niche is welcome here, and every niche has the same opportunity for unmarked success from refreshed content.

I purchased your SEO for Professional Bloggers course a few years ago. Is this the same thing?

First of all, welcome back!

In SEO for Professional Bloggers we covered the gamut when it comes to SEO. It was only in Module 5 that we discussed post updates.

In this course we will take that one module and DEEP DIVE into the topic with 17 lessons that answer all the questions that you might have been left with in that high-level module.

As you’ll see, this course offers more than a series of tips and techniques, but actually lays out an entire step-by-step framework for getting organized, setting your update target, making those updates happen, and moving the needle even further with post-publish techniques.

PS. We're updating that course in 2023 and increasing the price...but if you're already a student you get it all for free!

Do I get the full course all at once?

When you sign up, you’ll immediately get access to your bonuses plus a welcome message from me.

On Monday morning of Week 1 of The Content Update System we’ll open Module 1. You’ll have an opportunity to work on every lesson in the module and meet with me in our weekly live Q&A.

We’ll open a new module each week for five weeks, complete with live Q&A. 

Once our five weeks together are up, you’ll continue to have access to the full course for the lifetime of the course, as well as access to the recorded Q&A sessions.

Is there a return policy?

We’re gonna make a little deal, ok?

*head nod*

I’m 100% committed to The Content Update System being the ONLY program you need to successfully update your blog’s content — and watch those posts skyrocket to success in the coming weeks and months as you advance through the framework.

If you are committed to figuring out the very best keywords for your content and optimizing your posts for Google and for your reader, and you are committed to giving this your best shot — then I promise you, you WILL succeed in The Content Update System.

And if you can show me that you’ve gone through the steps, did the work, and still don’t feel that you have a solid update plan in place, then I insist that you reach out within 14 days to get 100% of your investment back. Details here.